India’s luxury car penetration remains poor despite demand boom – Industry News

Demand for luxury cars is on an uptrend in India, but their penetration level is lower than a lot of smaller countries.

For example, the top five luxury car brands – Mercedes-Benz, BMW, Audi, Jaguar Land Rover and Volvo put together sell just one luxury car in the country while the other brands sell 99. In other words, their market share in overall sales is 1% whereas it is the third largest automotive market in the world. The global average share of luxury cars stands at 2%, as per estimates.

Emerging economies such as Brazil, Thailand and Indonesia have luxury car penetrations ranging 5-8% while more developed markets like Germany and the UK have 25% and 15%, respectively. In China, the world’s largest car market, the share of luxury cars stood at 13% as of the 2022 end.

What makes this data more interesting is that India has one of the largest number of high net worth…