Index Living Mall’s strategic shift to capture the low-income market

Index Living Mall (ILM), a Stock Exchange of Thailand (SET)-listed company, has observed rapid growth in the low-income segment, despite soaring mortgage rejection rates. This trend led to a strategic shift in the company’s approach, expanding its product range to include non-branded furniture and budget-friendly products imported from China.

Kridchanok Patamasatayasonthi, ILM Managing Director, highlighted the exceptional 100% growth within the low-income segment, served by the company’s Furinbox brand. She anticipates revenue to spike from approximately 300 million baht to a billion baht within two years.

Currently, Furinbox contributes less than 5% to the revenue, but the projection is a rise to at least 10% within three years. This segment, being the largest in the country, could potentially outpace others in the future, said Patamasatayasonthi.

The company plans to…