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Monday, May 6, 2024

Impact sees market recovery next year

An aerial view of Impact Arena, operated by Impact Exhibition Management.

Impact Exhibition Management is hoping its revenue will reach 70% of 2019 levels this year with support from local events and international visitors in the second half, as it plans new exhibition centres using a 6-billion-baht budget.

Paul Kanjanapas, chief executive of Bangkok Land, the operator of Impact Exhibition Management, said the majority of Mice (meetings, incentives, conventions and exhibitions) events during the first half of this year were relying on local and annual events.

As visitors from some countries still require quarantine upon their return, the number of Mice visitors might not significantly improve, he said.

Given that the international market could rebound in the second half due an improved virus situation and…

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