Twelve C-level guests to join powerhouse sessions this August
IMMAP Web Wednesdays Premium, the C-level roundtable edition of the popular learning series for digital professionals, is returning for a second year this coming August 11, 18 and 25.
With the theme Demystifying Data, the three-part series aims to elevate the discussion on data and analytics to the level of business strategy. “There is a lot of complexity around data, that it runs the risk of being underused,” said Hans Roxas Chua, Co-Chair of the Education Committee of IMMAP. “We want to shift the approach that data is just something you consult after a campaign and seen in
hindsight. The series will show how data and analytics can be used across the different roles in an organization, from the decision-makers to the practitioners, to achieve business transformation.”
The live, interactive online event…
