IKEA, a Swedish home furnishing brand, is scheduled to open its first Southeast Asian urban store in Bangkok by the end of next year.
Leonie Hoskin, retail manager of IKEA Thailand and Vietnam, said the company had rented 12,000 square metres on the third floor of the EmSphere retail complex with a 25-year lease, in order to open its first city store on Sukhumvit Road.
“We chose the Sukhumvit location because it is an iconic neighbourhood widely known not only to local customers, but also foreigners,” she said. “It comprises 300,000 households within just a 5-kilometre radius, and Sukhumvit is within walking distance from…
