4 Data Challenges that Agency Businesses Face • Thumbsup

Taking into account potential data pitfalls is essential in analyzing the marketing landscape. Because marketing that is the leader in information will give the best feedback to customers.

Here are some of the most common obstacles.

Measuring the channel used

Marketers need to measure the channels they use on a regular basis because these are performance metrics to better define which channels are quality sliders.

However, in many organizations there is no structure to provide sufficient information about appropriate marketing campaign channels. This resulted in several errors that followed such as

• Inconsistent templates between platforms
• There is missing or duplicate content.
• Content that does not fit the size of the platform

Therefore, make sure that all marketing operations teams have access to this information. in order to be able to adjust and develop from this insight.

organizing information

Often companies do not have the infrastructure to organize their organization’s data in a consistent manner. The information will be stored in a messy google sheet or folders without access control.

It can be difficult to manage information that varies both at the organizational level or at the departmental level. But having a data management approach will reflect good marketing. Therefore, brands should have centralized points and teams to manage this information. This will result in the whole organization having to follow the same guidelines and information management.

There is a lot of information

The information available in the world of marketing is limitless and will continue to grow. It’s common for organizations to spend a lot of time analyzing virtually every piece of data rather than spending time on critical data. Therefore, brands should always think that

• Will the dataset be able to produce the desired results?
• Is this insight applicable or helpful in making decisions?

Because there is a lot of information. This set of questions can be a way to increase thoughtfulness and focus. It might start by asking: What do we need and how do we get there? Because even if there is a lot of time left, we should only use insights that are truly useful.