Ichitan Group launches new product to meet health trends, “Ichitan 0 calories plus catechins”, highlighting the selling point of unsweetened green tea, no sugar, no sweeteners, plus the value of “catechins” extracted from green tea. Japanese standard quality Comes with a presenter, Bright-Noraphat Wilaiphan, hoping to strengthen the ready-to-drink tea market, which stands at the highest growth rate of 22.88% in the beverage market in 2022, confident that it will help drive the Ichitan Group’s goal in 2023, growing 13%.
after the epidemic situation has passed Thai people return to normal life with serious health care behaviors continuously. Ichitan Group therefore sends “Ichitan 0 calories plus catechin” quality tea for health. Affordable price, only 20 baht per bottle, comes in 2 flavors, Jasmine green tea and Oolong tea, 0% sugar and 0 calories, 420 ml. Plus catechin, a natural antioxidant found in tea leaves, both Green tea, black tea and oolong tea
Research has shown that catechins contribute to the anti-oxidant effect in the body. which is one of the reasons that the body’s cells deteriorate Until it is the cause of aging, catechin substances also contribute to increasing energy metabolism. Reduce and help maintain the balance of fat in the blood as well.
Tan Passakornnatee, Managing Director of Ichitan Group Public Company Limited, said, “The demand for ready-to-drink green tea without sugar has increased over the past few years. as consumers become more health conscious Looking for healthy drink options after the pandemic People are more likely to stay at home. He was looking for ways to take care of his health and his family. It is an important opportunity that Ichitan has to expand the group of green tea without sugar to grow.
But overall, health products have a higher price than normal products. There are many consumers who are wary of their spending. “Ichitan 0 calories plus catechin” therefore sets the price at only 20 baht to make health-conscious customers feel at ease. Easy on the wallet every time you drink. And hope that healthy tea at an affordable price can be penetrated as another alternative for Thai people to drink often in their daily lives.”
Ready to launch the presenter “Bright-Noraphat Wilaiphan”, a bad-looking young male protagonist who is both fit and firm To communicate a healthy drinking lifestyle and participated in a new TV commercial that invites the FC “fans” and all health-conscious consumers to take care of themselves “Good fresh tea = unsweetened tea” Confident in creating awareness to the target group at the right point And will be another product that helps support the Ichitan Group’s 2013 goal to grow 13% as planned.” Delicious food with catechin and “Ichitan 0 calories plus catechin” benefits at a cost-effective price 20 baht today at leading stores nationwide.
