Hua Hin targets wellness market as tourism tries to recover
Niche could be lucrative and includes destination weddings
The resort city of Hua Hin continues to emphasise its position as the country’s prime wellness destination to capture demand from high-value tourists, creating a travel niche after two years of pandemic disruption.
“Consumer behaviour has shifted towards wellness tourism. This segment creates a huge opportunity to bring back potential tourists,” said Krod Rojanastien, president of the Thai Spa Association and head of the Hua Hin Recharge scheme.
Tourism…
