It has become a challenge for luxury products and department stores in China. When the new generation group There is a tendency to consume less luxury goods.
'B1B2' trend is resistance to social system among Chinese youth Using elevator buttons B1 and B2, which refer to the basement floor.
came to be a symbol of adaptation Shopping and dining at affordable prices In the basement of a luxury department store
For example, IFC, a luxury department store in the heart of Shanghai. Instead, there was a long line of people in the basement because there was food, snacks, drinks, and clothes and accessories at cheap prices. Instead of floors with expensive brand name products.
The emergence of this trend It reflects that Gen-Z Chinese people are more intelligent in spending money. Focus on purchasing products that are functional and have value.
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