The Tourism Authority’s proposal to promote Hua Hin and Cha-am as Thailand’s “Wellness Sandbox”, targeting health-conscious tourists, has received backing from the government’s Centre for Economic Situation Administration.
Government spokesman Thanakorn Wangboonkongchana said the CESA, chaired by Prime Minister Prayut Chan-o-cha, on Friday approved in principle the TAT’s proposed “Thailand Wellness Sandbox” promotion for Hua Hin district of Prachuap Khiri Khan and Cha-am district of Phetchaburi.
According to the spokesman, Hua Hin and Cha-am will be promoted as destinations for medical tourism. Health-related products and services in both districts will be highlighted, along with the Thailand Riviera campaign to attract visitors…
