How to create your brand identity to be remembered • Thumbsup

The subject of brand identity or Brand Identity is one of the ways to create a picture of our customers for our brand. And the management or the founder of that business Must be as important as Core Business

Why do I have to have Brand Identity? If the answer is simple and clear. It is the same as that we have a first and last name to recommend to other people there anyway. Building a brand needs to have a distinctive point that will be memorable even if you don’t decide to buy immediately. But at least when your brand is remembered. When it comes time to buy, you can pay immediately without hesitation.

Brand Identity is divided into 4 groups:

• Graphic Indentity: logos, images, text, colors, patterns
• Sensorial Identity: Sensory identity such as taste, taste, smell, sound, shape, texture, touch.
• Behavior Identity: An identity associated with consumer behavior (Customer Journey) such as e-commerce applications.
• Functional Identity: An identity that emphasizes the features of a brand or product, such as a health product. Products for physical purposes, etc.

Create identity for what?

As mentioned above Creating a brand identity is the gateway to getting to know our customers. The more we can build our strengths to become such an important attribute that consumers cannot live without us. This will create opportunities for future business growth as well.

For example, a global brand that no matter who says the name will immediately have a picture of the product in their mind.

Starbucks

McDonald

Uniqlo

We give these 3 pictures a question about Brand Identity. Readers can define the identity of these brands in their minds. And try to figure out the reason Why do you recognize the logos of these brands?

Core Identity The core of identity is who you are.

Creating the core of the business or the core of that identity Of course, it is important to have our brand known, which has 4 elements:

• Brand as a Product: linking product features with origin
• Brand as an Organization: connecting attributes with people and cultures.
• Brand as a Person: Bring your personality as a brand communication.
• Brand as a Symbol: Compare a brand with a certain symbol.

Brand identity building process

To start building that brand identity Not just thinking about wanting to do it, you can do it immediately. But must study the information to be ready first Because if you start building a brand and repeat with other people May have to pay repeatedly, waste time to sit and fix it again

Therefore, what you need to plan for building a brand includes:

1. Study your customers, competitors and brand strengths: The first priority of building a brand is to know what the business we do stands out. What is your competitor in the same industry?
2. Have a clear mission and vision
3. Build a brand personality
4. SWOT analysis
5. Know consumer behavior

Origin:

https://www.popticles.com/branding/core-identity-and-extended-identity/

https://www.popticles.com/branding/brand-identity-and-its-importance/

https://stepstraining.co/strategy/how-to-build-brand-identity?utm_source=newsletter&utm_medium=email&utm_campaign=how-to-build-brand-identity