How Lazada helped SMEs weather pandemic headwinds

Taking home the gold for PR Team of the Year (Brand) and silver for Best Regional PR at MARKETING-INTERACTIVE‘s PR Awards 2021 is Lazada Group which amidst the disruption of the retail landscape last year, coordinated regional initiatives to help SMEs digitise to meet changing consumer demands and strengthen resilience. Lazada’s region-wide initiative targeted at SMEs was aimed to meet its commitment to support businesses in both weathering immediate economic conditions as well as building longer-term competitive advantage.

Challenge

As the pandemic hit, it was clear that SMEs has a great challenge ahead of them. The precipitation of a recession coupled with accelerating changes in consumer behaviours forced many SMEs to rethink existing business models and lean on the government and eCommerce players for support. In a new norm fraught with changing consumer behaviours, Lazada…