Hong Kong looks to boost tourism with new campaign

Hong Kong looks to boost tourism with new campaign

As the fifth wave of Covid-19 fades and life returns to normal, the Hong Kong Tourism Board (HKTB) recently unveiled a revitalisation strategy to highlight Hong Kong’s fresh views and open the door to travellers.

Focusing on generating a positive ambience, the HKTB launched the Hong Kong Summer Treats campaign to provide a wide range of discounts and promotional offerings in order to stimulate consumption while the “Arts In Hong Kong” campaign will encourage international art and cultural events like Art Basel to return in a physical format.

“The…