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Thursday, May 9, 2024

H&M’s new joint project makes trash fashionable

H&M’s new joint project makes trash fashionable

H&M kidswear collection. photo:

Sustainable fashion extends to kidswear as H&M is partnering with Danone-AQUA for the Bottle2fashion project.

From Indonesia’s shores, discarded plastic bottles were transformed into recycled polyester, which were then blended with organic cotton and recycled cotton for the H&M kidswear collection.

The Danone-AQUA bottled-water company collected around 71 tonnes of PET bottles from Kepulauan Seribu (Thousand Island) and the Bandung Area.

The collaboration supports the Indonesian government’s…

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