The Cabinet has supported the plan to promote Thailand’s favorable image by presenting Thai culture in the form of “soft power” through entertainment media.
Minister of Culture Itthiphol Kunplome said that the Ministry of Culture had been assigned by the Prime Minister and the Cabinet to study guidelines for the use of soft power to generate economic benefits. The ministry was also told to report its operations on this issue to the Cabinet periodically.
Mr. Itthiphol stated that the Cabinet on 21 March 2023 acknowledged the Ministry of Culture’s progress report on presenting Thai culture in the form of soft power. The ministry has worked with relevant agencies in formulating a plan of action on the use of entrainment media as a tool to publicize Thai products and services and drive Thailand’s economy. In this regard, tax incentives will be offered to private…
