Industry leaders are expressing optimism for 2024 even though Thailand’s tourism industry has not fully recovered to pre-pandemic levels either in terms of foreign tourist arrivals or revenues.
Indications that support the positive forecast were recently revealed at the Thailand Tourism Forum 2024 (TTF 2024), the respected annual forum focusing on the tourism/hospitality industry.
Jesper Palmqvist, Managing Director of CoStar Group’s Asia-Pacific subsidiary, STR Global, revealed that 10,000 new hotel rooms will be added to the Thai market this year, and the majority of these establishments will fall into the upper-midscale category, followed by luxurious accommodations.
Palmqvist added that planned increases included more than 12,000 rooms for the Phuket hospitality sector within the next…
