Heineken Laos and Wunderman Thompson Thailand have teamed up to create Heineken Star Ice, using new technology to make beer ice cubes which are 20% colder than regular ice.
Heineken Star Ice has been developed by the two companies to pay tribute to the beer with ice culture prevalent in Thailand and Laos.
Wunderman Thompson Thailand and Heineken Laos have managed to transform Heineken beer into ice cubes, using a blast freezing technique.
Creating ice cubes made from beer posed a challenge due to its freezing point, which is distinct from that of water.
There are several factors that influence how quickly and easily a beer can freeze, such as alcohol content, type of container it is stored in, and storage temperature. Generally speaking, higher alcohol content beers will take longer to freeze, while lighter beers and those stored in glass…
