Holiday spending during Songkran, the one time when “raining on one’s parade” is a plus, is projected to be the lowest in 9 years at about 113 billion baht, down 17% from 2019 with people still facing concerns over the Covid-19 pandemic. The tourism industry has been hoping for a big boost from the celebration, but it is seeming less likely. A poll by the University of the Thai Chamber of Commerce of 1,256 people in the last week of March predicts a less enthusiastic Songkran festival again this year, according to the UTCC president.
“The lower spending means the Songkran festival will not be as vibrant as usual, though it’s unlikely to be gloomy either,”
Covid-19 is to blame for the dampening of the spirit of the usually soaking-wet Songkran holiday, with many people feeling nervous about the health of their bodies and bank accounts. Fears after the massive outbreak in…
