JD Central, the leader in e-commerce technology and retail business in Thailand, celebrated the 3rd anniversary of investing 2 times more marketing budget, full of giveaways and freebies. With fun games, great campaigns and great promotions throughout September Celebrating a birthday with a growth of over 955%, dominated the hearts of Thai people with the highest app rating on Google Play in the e-commerce platform category (as of September 19, 2021). with new services and features during the last quarter of the year
JD Central started doing business in Thailand since 2018. It’s been 3 years since it has gradually grown to become one of the leaders in the Thai e-commerce market. Reinforced with growth figures above 955% with a different strategy than other platforms. By focusing on genuine products and credibility with the stance of “Shop good stuff with a guarantee of authenticity” until June 2021, JD Central strengthened its strategy. to meet the needs of consumers more comprehensively and efficiently
Through the mission “Real Joy Sure” guarantees an online shopping experience at “Most sure” in every aspect and form that shoppers look for. which is not only about genuine products for sure But including certain other aspects, whether it is a good quality product for sure There is a wide variety of products for sure. fast delivery product including after-sales service that will surely impress So that all shoppers can enjoy and be confident in shopping in every dimension. As a result, consumers’ perceptions and feelings of connection with the platform increased by almost 50%, sending JD Central as an app. with the highest score in the category of e-commerce as well
Mr. Korlarp Suwatcharangkun, Chief Marketing Officer of JD CENTRAL, said, “Since we have revised our strategy in the past 3 months, It allows us to reach a wider group of shoppers. See more change in behavior of shoppers such as 130% more new male shoppers buying consumer goods, including fashion products. And health and beauty has increased shoppers by more than 300%.
All this is a result of creating awareness and remembering the image of being “real” that can guarantee a “Joysure” shopping experience for consumers. Attract them to have the confidence to come shopping on the app. more of ours” stands one story on the inside of the market and consumers. Match consumer needs and desired products Dedicated funds to help allies in all sectors
In addition to the strategic adjustments in the middle of the last year, in 2021, JD Central will also create new campaigns. In the past 8 months, there have been more than 1,000 campaigns, both from JD Central itself. and campaigns made with brands and stores apart from this JD Central also has a special campaign designed to help all partners.
At a time when everyone was facing a rather difficult situation. both from the epidemic and the volatile economy on the consumer side JD Central conducted a study of consumer demand over the past 6 months and found that The products that consumers want the most when shopping online are household products. By not just general consumer products.
It includes products that make staying at home more fun and comfortable. Therefore, the campaign “FRIYAY SHOPPING” brings together consumer products (Household products) and home and lifestyle products (Home & Living) to be discounted every Friday. This is followed by a new campaign, “Crazy Monday”, which is a sale on electronic products. IT products and gadgets To meet the needs of creating convenience and entertainment when living at home mainly in the New Normal era
“After launching the FRIYAY shopping campaign, it was found that JD Central has saved consumers over 65 million baht since the campaign was launched in just 3 months (June 11 – Sept. 11, 64). ) In addition, we are starting to see more and more new buyers coming to the platform. With new buyers from “Shop FRIYAY” increased up to 450% on the side of “Crazy Monday”, even though the campaign has only started 2 weeks, it has helped to attract 35% more shoppers. For example, consumers who buy consumer goods have started to expand from mothers and children to more people who like snacks and cooking. The average purchase per purchase of the electronics segment increased 27% during the past lockdown.
JD Central also realizes that the safety of consumers is important, sending a campaign ‘Save & Safe’ that JD Central supports a budget of more than 100 million baht, supporting discounts. and transportation costs for Thai people to reduce costs and help stimulate sales to the store in another way including the mission of helping society by using expertise in shipping To help business partners like GRAB deliver “Promjai Boxes” to more than 8,000 Grab driving families, as well as offer a discount coupon from JD Central. to help in another way More than 50% of the coupons have been used, mostly for everyday consumer goods.”
In terms of plans during the last quarter of that year Focus on adding services, stores, and features. to meet the needs of both buyers and sellers Whether it is preparing to open the service of the official store of the world’s electronics brands. Launching a new service “Instant JOY” to meet the growing demand for on demand delivery. Guaranteed fast delivery within 1 hour, including expanding E-Voucher services in hospitals, restaurants, spas and life insurance.
and the addition of famous brand stores The international level comes into the platform. to provide consumers with more choices In terms of supporting stores and brands JD Central has added a marketing solution like MPA (Manage Partner Ads) to help boost brand and store sales. to grow sustainably It is the first platform in the ecommerce market to implement this solution.
Shoppers must not miss a discount of up to 90% for 3 days, get JD POINTS worth 928 baht for every order when shopping 99 baht. Products are delivered to your home. No cancellation or return Customers will receive JD POINTS valued at 928 baht and can be used from September 28-30. It is also full of Incredible deals, products at a very special price. Like never before, worry-free shopping because JD Central offers free shipping nationwide. Shoppers also have fun with BIRTHDAY POCKET to open gift envelopes every day. The more you send to your friends, the more chances you have to win. with discounts from famous brands such as Coca-Cola, original flavors Enjoy the taste of refreshing beverages that will make your moments even more special. Size 1.95 l. Pack 6 bottles. Special price 192 baht. Foremost Milk Omega 369 Gold. Size 180 ml. Plain Flavor. Formula 1 + Milk to enhance the development of the baby Foremost Omega milk helps to enhance the development of a smart baby.
And get full benefits INBook X1, the latest notebook from the brand Infinix, affordable price with a high performance Intel Gen 10 CPU. Light weight, only 1.48 kg, easy to carry. and durable Up to 13 hours of battery life for uninterrupted work. Hygiene EPC Best Origins Ultra Concentrated Fabric Softener. Edelweiss Scent (Pink) 1300 ml. and Wisteria Scent (Purple) 1300 ml. Special price 111 baht (from normal price 140 baht). Meet new mobile phones and tablets from Xiaomi Xiaomi Mi Pad 5 and Xiaomi 11T Pro
“JD Central continues to deliver joy to all partners continuously. If you look at the past year, it is considered that we attach importance to everyone in all sectors. We have a comprehensive plan so that everyone can grow with us steadily. Even though we’ve only been in this market for 3 years, today’s achievements and figures prove to everyone that JD Central is the real thing to enjoy. in all matters with all who are truly involved.”
