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Thursday, January 27, 2022

Half-Finnish Susan is trying to cultivate the Thai coffee culture with her new store

Susan Bovornpotsakul in the office of Coffee Culture Thailand – Photo: Lasse Sandholdt

Of the many things Thailand is known for Coffee is probably not the first thing that comes to mind. Nevertheless, half Finnish-half Thai founder of the new “Coffee Culture Thailand” company, Susan Bovornpotsakul, is trying to make some changes to Thai coffee game. By making local coffee roasters available to the mainstream market via her online shop and by utilizing innovative marketing strategies, she is trying to improve the conditions for both the coffee roasters and coffee drinkers of Thailand.

A new flavor

The idea for the coffee shop came in a time after Susan and her husband Daniel’s joint digital marketing company had collapsed due to the Covid crisis’ devastating effects. When businesses across Thailand, and Phuket where the couple live, closed down they stopped needing…

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