Grab Thailand is ramping up its premium on-demand ride-hailing service by reintroducing “GrabCar Premium” with the concept of “The Ultimate 5 Senses Experience,” in collaboration with Spotify and Chol Aromatique. This strategic move is aimed at creating impressive user experience through astonishing ambiance appealing to all five senses, targeting urban people – especially white-collar workers and foreign tourists – who are eager for premium and extraordinary travel experiences.
Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand, said…
“The premium market segment has shown a high potential for growth, thus being one of the key strategies to grow our mobility service this year. Due to the easing COVID-19 restrictions since last year and the full reopening of foreign visitors, we have seen a positive trend in on-demand ride-hailing service, especially in the…
