Super app Grab has joined hands with leading mobile operator Advanced Info Service (AIS) and short video-sharing social network TikTok to provide incentives for online vendors under the GrabExpress Sellers Club project as part of its strategy to tap into the social commerce boom.
“We’ve seen the growth of the social commerce business in Thailand with a stream of new entrepreneurs,” said Chantsuda Thananitayaudom, country marketing and partnership head of Grab Thailand.
Grab provides instant parcel delivery service under GrabExpress, which mainly targets two groups: office workers and social commerce vendors. GrabExpress competes with Lalamove and Skootar in this lucrative segment.
As part of its strategy to…
