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Govt sets ambitious B3.5tr tourism target for ’24

Lesser-known areas set to be promoted

Tourists prepare to board a boat crossing the Chao Phraya River from Tha Tien Pier in Phra Nakhon district to Tha Wat Arun Pier in Bangkok Yai district to visit Wat Arun or the Temple of the Dawn on Dec 22. (Photo: Apichart Jinakul)

The government is aiming to generate 3.5 trillion baht for the economy through the tourism industry this year, as it plans to promote the country as a year-round tourism destination.

Government spokesman Chai Wacharonke said that in 2023, Thailand welcomed more than 27 million foreign visitors, with…

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