The director of the Thai box-office hit “Sap Pa Rer” (The Undertaker) has urged Prime Minister Srettha Thavisin and his government to support the Thai movie industry and not just watch the movie and take a group photo with his cabinet ministers.
Speaking to Thai PBS yesterday, the film’s director, Thiti Srinuan, admitted that he did not understand the meaning of “soft power” when he made the movie and, had he known about it, the movie, which has grossed more than 600 million baht at the box office, would have been shown in other countries.
He said that he hopes the government will support his next movie and Thai movies by other directors and producers, to turn Thai movies into a form of soft power to promote Thai culture among foreigners.
The prime minister’s deputy secretary-general, Chanin Rungthanakiart, said in his X post that the government is determined to support…
