Google unveils 5 new features to boost advertising efficiency for marketers

Google Marketing Live 2022 introduces new features and reveals new approaches. That will help increase the efficiency of advertisers. and compiled 5 interesting advertising product launches for marketers. Let’s see. what’s interesting

• Grab your audience’s attention with YouTube Shorts.

YouTube Shorts Short videos on YouTube are becoming more and more popular. It has four times the number of daily views compared to last year. And averaged over 30 billion views per day, Google has launched Video Action Campaigns and App campaigns on YouTube Shorts for advertisers.

• Provide a more engaging visual ad experience for shoppers.

Using Responsive Display Ads considering mobile phone layouts It allows advertisers to display their brand on vertical ad space in full screen. Google is also introducing scrollable ads (scrollable ads) and videos based on your product feed to create a more engaging shopping experience. (It will be released in full this year), which will change the display advertising ever.

And Discover is another way for people to scroll through personalized content. Advertisers can generate interest in their own products. with short video content in Discover

• Use automation to drive better results across all Google platforms.

Last year, Google launched Performance Max To help advertisers generate results across all touchpoints and Google ad spaces under one campaign, advertisers worldwide include Krungthai and Nespresso credit cards in Thailand that have used Performance Max have clearly seen results. And moreover, the results of the analysis of campaigns around the world. It was found that advertisers using Performance Max saw an average 13% increase in conversions on the same cost per action scale.

Advertisers using Performance Max campaigns saw an average 13% increase in conversions.

This year, Google upgraded Performance Max to be even more powerful. More experimental tools are available for advertisers, such as conducting A/B tests, and sharing insights through Insight Reports that enable advertisers to measure results. and better understand what affects campaign performance.

• Look for insights opportunities with upgraded tools.

Insights Page has been improved which in addition to showing new behavior of consumers based on what people have already searched for It also shows how people interact with your ads on Google channels like Search, YouTube or Display, working together to convert.

An Optimization Score tool that helps assess how effectively campaigns are being set up. Google is now developing this tool to cover all campaign types in Google Ads, not just Search campaigns, to help advertisers choose to optimize their performance. Set it up for maximum efficiency

• Pay attention to measuring the business outcomes that come from your ads.

Tag management will become easier and more streamlined in the coming weeks, the site tag will become a single Google tag, available in both Google Ads and Google Analytics.
Google also has new privacy-safe options for remarketing and interest-based advertising. It will begin testing interest-based ads and remarketing updates in Google Ads and Display & Video 360 globally later this year. These tests use signals from Privacy Sandbox API new too