A 3D printed Google logo is seen in this illustration taken April 12, 2020. (Reuters photo)
SAN FRANCISCO: Google has pledged to steer clear of tracking individual online activity when it begins implementing a new system for targeting ads without the use of so-called “cookies.”
The internet giant’s widely used Chrome browser will this month begin testing an alternative to the tracking practice that it believes could improve online privacy while still enabling advertisers to serve up relevant messages.
“We’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” ads privacy and trust product management director David Temkin said in a blog post on Wednesday.
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