Google published a report titled “Unlocking Thailand’s Digital Potential” by AlphaBeta, which states that digital transformation can create economic value for Thailand. Up to 2.5 trillion baht per year (US$795 billion) by 2030 or if it is clearly compared This value is equivalent to approximately 16% of Thailand’s GDP in 2020.
According to the report, 65% of Thailand’s digital opportunities, valued at 1.6 trillion baht ($517 billion), are likely to come from the use of technology that helps businesses. Alleviating the economic impact of COVID-19, digitization is also a key player in boosting the country’s economic recovery and enhancing the long-term recovery capabilities of Thai businesses.
The report also stated that Digital adoption rate of businesses in Thailand is still low This is due to a shortage of digital skills. technology knowledge and graduates in technology as well as the high cost of investing in technology infrastructure such as 5G networks.
The report also identifies three pillars of action for Thailand that lead to fully seizing digital opportunities: helping businesses Easier to implement digital technology Improving digital skills training and education and the development of environments leading to digital commerce
Jackie Wang, Country Director, Google Thailand, said, “In the past two years, although it has been difficult for Thailand to face the COVID-19 epidemic situation, But Thai people have adapted to change. and seize new opportunities By adopting digital tools and technologies, Google remains committed to helping countries capture the full potential of digital opportunities through our programs and products.”
According to the latest Southeast Asia Digital Economy Report released by Google, Temasek and Bain, the region’s digital economy is expected to reach $1 trillion by 2030 for Thailand. The digital economy is expected to reach 1 trillion baht (30 billion USD) in 2021, representing a growth rate of 51% compared to the previous year. With e-commerce as a key driving force, 34% of digital merchants believe they can’t get through this massive crisis without a digital platform. and digital transformation will continue to play an important role in helping businesses It can continue and grow.
Jackie added, “With Google Cloud and Think with Google, we make digital technology adoption easier. Bring digital tools and insights based on real data to improve their services. in terms of developing digital skills training and education We launched the Saphan Digital project in collaboration with the Ministry of Commerce to enhance digital skills for Thai SME entrepreneurs.
including a one-stop-shop Skillshop program For practicing using Google’s tools and for developing the environment that leads to global digital commerce. We launched the Google for Startups Accelerator: Southeast Asia program that gives Thai startups access to a global network of industry partners to expand their business internationally. All of this is our commitment under the mission Leave no Thai behind.”
Genevieve Lim, CEO of AlphaBeta, said, “If fully implemented for the economy, by 2030, digital technology could generate an annual economic value of 2.5 trillion baht, equivalent to approximately 16% of Thailand’s GDP in Thailand. In 2020, another interesting piece of information is how top sectors such as retail, hospitality and manufacturing can make the most of digital technology, with 21% of economic opportunities going to the consumer, retail and hospitality sectors. It shows that the impact of digital technology is not limited to the ICT sector.”
