Pioneer India aims to redefine aftermarket infotainment with AI and ML

A touchscreen infotainment system with Apple CarPlay and Android Auto connectivity features has become the new norm when it comes to in-car entertainment in modern-day vehicles. And, if the connectivity is wireless, it gets even better. However, with customers increasingly preferring factory-equipped infotainment and audio solutions, the aftermarket is really struggling to attract new buyers.

“The audio fitment on the line level has definitely increased and that’s one of the key challenges or an area for us to work upon,” admitted Gaurav Kulshreshtha, product manager and marketing head, Pioneer India, in an interview with Autocar Professional. 

“Having said that, there is a considerate proportion of existing car parc on the road, which is significantly very high compared to new cars, and there still lies a big market for us,” he added.

But the Japanese…