Google is looking to venture into the area where Microsoft failed but Apple still does well, the brick-and-mortar retail store. The first of these will be opened in Chelsea, New York, allowing customers to find their devices like Pixel phones and Pixelbooks, Fitbits and Nest at a physical location. All subject to the latest Covid rules of course.
Customers will also be able to drop their broken devices off for repair and even talk to something other than a Chatbot for information. Google is hoping this first store will be a success spawning a brick-and-mortar empire akin to that of Apple. How well this turns out remains to be seen, especially as so many are now used to ordering everything online
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