For over a decade, Universal Analytics has been used to analyze website traffic. both the access that can be seen whether it came from a general search or not All of this can be done in just under 2 seconds, but when Google Analytics 4 arrives, things seem different. But actually it’s as hard as you think.
This guide will help you understand how to access reports in Google Analytics 4.
The report is located under the Reports > Lifecycle > Acquisition category.
You will notice two types of reports, User acquisition and Traffic acquisition.
The difference is that User acquisition reports to Audience campaign/source/media used The traffic acquisition section reports about Campaign/source/medium of sessions As for the selection, it depends on the type of data that needs to be analyzed.
