HO CHI MINH CITY — Gojek says it will add car-hailing and e-payments to its operations in Vietnam, one of the key markets in the Indonesian startup’s battle with Singaporean rival Grab.
Vietnamese customers can currently use Gojek to hail motorbike rides, order food and ship parcels, but will be able to request car rides and pay digitally “very, very soon,” country manager Phung Tuan Duc said.
“Instead of going after the next shiny technology, we focus on what the market needs the most,” Duc told Nikkei in a recent video call, sporting a green Gojek jacket typically donned by drivers. “We feel confident to start expanding, and four-wheel [transportation] and payment are the two most requested [services] from our consumer base.”
With car-hailing, Gojek would add a service already offered by Grab and Vietnam’s Be Group. All three startups are rooted in ride-hailing, but have since…
