The subject of consumer behavior is something that brands and marketers are constantly trying to find out. What is interesting is that consumers are more willing to try new brands, resulting in more consumers. 67% are likely to try new brands
There is also an interest in openness to new brands. of consumers that thumbsup brings together
- 74% Beauty
- 67% Fashion
- 66% Health
- 64% Electronics
- 62% Food and drink
beauty group
- Product quality assurance 69%
- 52% better benefits
- Made from 52% natural ingredients
electrical appliances
- Product quality assurance 66%
- Durability – lasts up to 60%
- 50% better functionality
fashion
- Product quality assurance 53%
- Durability – 52% longer use
- Cheap 47%
food and drink
- Product quality assurance 58%
- 45% cheaper
- Made from natural ingredients 44%
health
- Product quality assurance 64%
- 54% better benefits
- Made from 52% natural ingredients
A way to discover new brands
- social media 65%
- e-commerce 58%
- Search 46%
- TV Ads 45%
- Influencers 43%
- Word of mouth 37%
- brand 36%
- Reviews 35%
- Retail 34%
- Referrals from employees 30%
A way to discover new brands (according to product type)
beauty group
- SocialMedia
- E-Commerce
- Search
- TV Ads
- Influencer
electrical appliances
- E-Commerce
- SocialMedia
- Search
- Brand
- Influencer
fashion group
- SocialMedia
- E-Commerce
- TV Ads
- Influencer
- Review
food and beverage group
- SocialMedia
- E-Commerce
- TV Ads
- Search
- Influencer
health
- SocialMedia
- E-Commerce
- Search
- TV Ads
- Influencer
Source: KANTAR x LAZADA
