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Sunday, May 5, 2024

From K-pop to sales girls: AI goes mainstream in South Korea

This picture shows an engineer from artificial intelligence company Pulse9 conducting a demonstration as a live actor for virtual human Zaein, seen on-screen, during an interview with AFP at the company in Seoul.//AFP

Seoul, South Korea – Her face is a deepfake. Her body belongs to a team of similar-sized actors. But she sings, reads the news, and sells luxury clothes on TV as AI humans go mainstream in South Korea.

Meet Zaein, one of South Korea’s most active virtual humans, who was created by Pulse9, an artificial intelligence company that is working to bring corporate dreams of the perfect employee to life.

Pulse9 has created digital humans for some of South Korea’s largest conglomerates, including Shinsegae, with research indicating the global market for such life-like creations could reach $527 billion by 2030.

In South Korea, AI humans have enrolled as students at…

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