In the fast-paced digital age, the mobile app market offers a telling reflection of our changing habits and technological leanings. data.ai’s recent “H1 2023” study reveals the intricacies of global interactions with mobile apps.
So, what did 2023 look like in the world of apps?
For app developers and marketers, the first half of the year brought hope. After a slight dip in 2022, people spent a hefty US$67.5 billion on mobile apps. Out of this, iOS users parted with US$43.5 billion, and Google Play enthusiasts contributed US$24 billion. To put this into context, for every US dollar spent on apps, 65 cents went to iOS, and this figure jumps to 71 cents when considering non-gaming apps alone.
Speaking of standout performers, TikTok wasn’t just dancing in the background. It recorded earnings of US$2.1 billion, which rose from its previous year. It’s not just about viral dance…
