Thai Life Assurance continues to develop community potential Extending the Thai Life Assurance Project, enhancing opportunities for sustainable happiness, organizing activities to enhance opportunities, online talk, “Pointing out the way to survive local businesses Through the Covid-19 crisis, arming local entrepreneurs Recruiting famous online merchant “Hasan”, along with marketing gurus and real entrepreneurs to share their knowledge and experience. Registration for the event via Zoom is open until November 4.
with the belief that the strength of Thai society Partly due to the strong community economy, Thai Life Assurance Public Company Limited has initiated a community development project with the concept of Creating Shared Value (CSV) since 2019 through the project “Thai Life Insurance Enhances Happiness Opportunities Sustainability” which aims to develop skills in areas such as sales, marketing, brand building and financial management to community enterprises across the country Through the form of training to provide knowledge from famous speakers and workshops in a teaching-to-make, practical way
As a result, the project has received a good response from community enterprises and the project has received many international awards that guarantee success, such as the CSR Initiative of the Year 2020-Thailand award from the Insurance Asia Awards contest by Insurance Asia Magazine. Asia Responsible Enterprise Awards 2020-2021(AREA 2020 and 2021) in the Investment in People category from Asia Responsible Enterprise Institute, Singapore for the second year running, including the CSR Awards 2020, Bronze level, and Communications Campaign of the Year – Community. Engagement 2021 Bronze Level from the International Business Awards (Stevie Awards), USA
Mr. Duangduean Kongkasawat, Executive Vice President, Thai Life Insurance Public Company Limited, said that the Thai Life Insurance project enhances the opportunity for sustainable happiness. Recognizes the problems of community enterprises that are the cornerstone of the local economy Most of which have good quality products. but may lack knowledge and skills and experience in marketing, sales, packaging design or building a brand Thai Life Assurance therefore uses knowledge and resources to enhance the potential of community enterprises. which is in line with the new vision That is, we will create values to make human life more complete. have a better quality of life from what is available have a better income good health have a long life along with how to have money to spend in the end of life?”
Over the past two years Many community enterprises and small entrepreneurs have been affected by the COVID-19 outbreak. Some of them face the problem of reduced sales. Some had to close their businesses due to Thai Life Assurance’s sustainability goals aimed at improving the quality of life of Thai people, therefore, the Thai Life Insurance project has been extended to enhance opportunities for sustainable happiness by organizing activities to enhance opportunities online talk.
“Pointing to the way of survival for local businesses Through the Covid-19 Crisis” to point out the way through the crisis and giving advice on business practices for entrepreneurs to enhance opportunities Online talk this time. Participants will meet famous speakers. who is full of knowledge and experience, whether it is Mr. Anurak Sanruetai or “Hasan”, a business owner selling processed seafood from Satun province. Famous for selling online from the unique style of life selling products.
Mr. Weera Jearanaipanich Professional Marketing and Networking Consultant and Ms. Patihari Matsa-ad, a new local entrepreneur from Kalasin province. Starting to build a business during COVID-19 and is growing steadily In which the 3 speakers will convey both techniques of building a business with customers on an online platform. Doing business in the situation of COVID-19 Including consumer behavior data to know the exact customer needs
In addition to receiving full knowledge from the participants This event also offers souvenirs from Thai Life Insurance to the lucky winners who participated in the activity. But what can’t be missed is Special prizes for local entrepreneurs who register to participate in the event via Zoom Meeting for a chance to win a grand prize that will help develop their own products. Winners can choose between (1) brand development and logo design, (2) label and packaging development and design, or (3) product and product photography.
Interested parties can register to participate in the opportunity to participate in online talk activities, “Leading the Way to Survival of Local Businesses”. Through the Covid-19 Crisis” through the zoom system and win special big prizes (only for operators) at the link https://bit.ly/3AQom4N
From today-4 November or watch live and win souvenirs via Facebook page “Enhance Opportunity for Sustainable Happiness” https://www.facebook.com/OpportunityforBetterLife On Saturday, November 6, 2021 from 14:00 to 16:00
