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Sunday, April 28, 2024

Four Seasons Hotel Bangkok PR Manager on Downsides of the Job

Dan Schacter.
Four Seasons Hotel Bangkok at Chao Phraya River

  • Four Seasons Hotel Bangkok’s PR manager says he works to dispel the idea Thailand’s just for backpackers.
  • There are surprising challenges, such as restrictions on promoting alcohol in the Buddhist country.
  • He loved “The White Lotus” despite its exaggerated versions of industry extremes.

Dan Schacter — a 35-year-old director of public relations for the Four Seasons Hotel Bangkok — and I first crossed paths in Bangkok in January, back when I was still working in public relations myself.

In a café in a quiet corner of the Bang Rak district, we talked shop about the quirks and perks of our jobs.

Hearing about his work fascinated me, not just because he leads branding and engagement for one of the hotels widely rumored to be the setting of the next season of the hit HBO series “The White Lotus” but also because…

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