Meal delivery platform gears up for intense competition
Mr Felde and Preawploy Santiviriyapadung, graphic designer at foodpanda Asia Pacific, unveil Food Panda’s new brand ambassador Pau-Pau.
Food delivery platform Foodpanda vows to invest more in Thailand and gear up for a “brand love” approach amid intense competition in the market, part of a move to revitalise its brand.
“This year Thailand’s online food delivery market will be the most competitive in Southeast Asia, reaching a peak with 5-6 players in the market,” said Alexander Felde, co-founder and managing director of Foodpanda Thailand.
Over the next few years, a consolidation phase is likely as players gain more market share, paving the way for business sustainability, he…
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