This focus was apparent at the food packaging giant’s “Innovation Starts Here” event held in Bangkok last month.
The event served as a platform for thought leaders in the country’s food and beverage sector to explore ways to enhance operational efficiency, advance sustainability initiatives and maintain an unwavering commitment to quality control, ultimately benefiting consumers.
Ratanasiri Tilokskulchai, the company’s managing director, said modern consumers have become increasingly discerning, factoring in elements such as value, cost and environmental impact when making purchases.
Drawing insights from “Trendipedia 2023”, an annual study tracking consumer shifts, four key trends emerged:
- Flexi-shopping: Reflects consumers’ adaptability in spending, based on the value they place on each purchase.
- Eatertainment: Connects with online communities that revel in…
