Loo Yong Hui describes the first steps in the Swift story as a “fresh start”.
The integrated logistics provider came into existence in 2011, when its shareholder Persada Bina acquired an existing transport company called Yinson Haulage.
As new owners, it quickly set about stripping the business back to basics. “And then we started fresh,” the Group CEO of Swift Group of Companies explains to The CEO Magazine.
With its business in those early days focused on container haulage and inland transportation services, the aging collection of trucks that Swift had inherited in the sale was quickly sold off and a shiny fleet of the latest model Mercedes-Benz prime movers purchased their place. The investment played a key role in turning what was a loss-making enterprise into a profitable one in that very first year.
Back in the black, the company was able to start planning for…
