The pandemic has hindered overseas travelling but instead we can simply take a trip with a click on our digital devices.
SK-II welcomes visitors to its Tokyo-inspired virtual city, built for the launch of its animated anthology series.
The SK-II City is a part of the skincare brand’s ongoing journey to explore new ways to connect with a new generation of consumers yearning for more meaningful experiences, particularly in these unprecedented times.
A click takes visitors to the heart of the city, to the middle of a bustling urban intersection with all the sights, sounds and sense recalling Shibuya Crossing in Tokyo.
The first stop is the SK-II Cinema, where the audience will immerse in the communal feeling of sitting in a theatre while watching the VS Series.
The six animated films are based on the life experiences of Olympic athletes: gymnast Simone…
