First time in Thailand 'Super World Tour BOSS LIVE'

For the first time in Thailand 'Super World Tour BOSS LIVE', the Ministry of Tourism and Sports by TAT joins hands with Trip.com to launch a live stream 'Super World Tour BOSS LIVE' to sell tourism products and services and promote Thailand as a country. Destination of Chinese tourists

The Tourism Authority of Thailand (TAT) together with Trip.com Group organized a live stream 'Super World Tour BOSS LIVE' under the project. “Travel to Thailand No. 1 in the Heart of China” at the Rosewood Bangkok Hotel on the evening of Wednesday, January 31st. On the first day, there were over 20 million visitors, and sales totaled over 100 million baht.
This livestream will feature deals on travel products and services in Thailand. Both airline discounts Accommodation promotion travel package Focus on making Thailand a leading tourism destination. It showcases beautiful islands, culture and delicious food. The program was moderated by Mr. San Tiansu, Vice President of Trip.com Group, who said that live streaming is a marketing tool that has gained the attention of Chinese tourists. Thailand is an important market for the Trip.com group, with Bangkok being the most popular travel destination in Southeast Asia for Chinese tourists in 2023, while Phuket and Chiang Mai are also in the top 10 by booking volume in 2020. 2023 increased by 174% (compared to the previous year) and is expected to continue to be an important tourist destination in 2024.

Mr. Settha Thavisin, Prime Minister, said that on January 28, the government held a ceremony to sign an agreement between the governments of the Kingdom of Thailand. with the Government of the People's Republic of China Regarding mutual visa exemption for holders of ordinary and semi-official passports This will be effective from 1 March 2024 onwards with the objective of promoting tourism, investment, trade and reinforcing and strengthening relations. between the two countries who are like brothers and sisters. In addition, next year is also a good opportunity for both countries to join in celebrating the 49th anniversary of Thai-China relations as well.

Miss Sudawan Wang Suphakit Koson Minister of Tourism and Sports said that the Chinese tourist market It has important implications for the recovery of the Thai economy. This is because it is the main target market group and is a large market with high growth potential in terms of income and numbers. The government sector is ready to support organizing activities throughout Thailand. At the beginning of the year Thailand has an important festival such as the Chinese New Year festival. It is considered the largest Chinese New Year festival outside of the People's Republic of China. Thai and Chinese cultural exchange activities are presented. It can create a trend for traveling by many Chinese and foreigners during the Chinese New Year festival. And another important festival is 'Mah Songkran World Water Festival'. This year the Thai government hopes to push Songkran Festival to be a world-class festival. There has been an invitation and publicity to Chinese tourists through the Ambassador. There will be activities in many areas to play in the water at different times throughout April.

Miss Thapanee Kiatpaiboon, Governor of TAT, said visa exemption for tourists holding Chinese passports. It is considered an important measure to help stimulate more Chinese tourists traveling to Thailand. TAT has been promoting the long-distance tourist market. Through the presentation of Soft Power : 5F cultural capital to add value to tourism products and services and help stimulate the upgrading of the supply chain, leading to qualitative change and truly adding High Value to the Thai tourism industry, as well as TAT. . has signed a memorandum of understanding and signed a letter of intent (LOI) on tourism cooperation with 8 leading corporate partners of the People's Republic of China. Including joining hands with Chinese airlines. To hasten the restoration of confidence Develop the Thai tourism industry in a comprehensive manner. Including raising safety standards to lead to confidence in choosing Thailand as a long-term travel destination.

TAT is confident that the project will stimulate travel by Chinese tourists. Can increase confidence for tourists traveling to travel in Thailand. Leads to generating income from tourism Raise the good image of Thailand to become a sustainable tourism destination. The next live event will be held in Phuket on February 28, 2024.