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Saturday, May 11, 2024

Figuring out how to entice the Chinese

A tour guide leads a group of Chinese tourists to the Grand Palace in Bangkok on Monday.(Photo: Apichart Jinakul)

China lifted strict travel restrictions more than eight months ago, but the number of visitors to Thailand still lags the previous pace.

As of Sept 10, Chinese arrivals tallied 2.28 million for the year. The estimate for Chinese visitors this year is a range of 4-4.4 million, falling short of the initial target of 5 million set earlier.

The sluggish Chinese economy could be one reason for the weaker flow of tourists, but tour agents and the Tourism Authority of Thailand (TAT), which has five offices…

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