E-sports fans and sports audiences who tend to have a substantial income and a positive attitude towards brands that support events could serve as a promising target for brands, says market research firm Nielsen.
E-sports fans in Thailand spend an average of 13 hours a week devoted to gaming and e-sports content. There are 43 million people who watch sports events in the country, the firm said.
Runchita Srivoravilai, director of Nielsen Thailand, said sports viewership in Thailand continues to grow.
“It is crucial for brands and media agencies to know where, how and what these consumers are viewing so they can find a way to reach and maintain relationships with them,” she…
