Fashion frenzy: Ayutthaya’s traditional Thai costume rentals thrive as Blackpink’s Lisa sparks tourist trend

Thai traditional costume rentals in Ayutthaya are experiencing a surge in business as tourists flock to follow in the footsteps of Blackpink member Lalisa “Lisa” Manoban, who today visited the historical site wearing a traditional Thai outfit. The singer’s Instagram post, showcasing her visit to the ancient temple of Wat Chaiwatthanaram, has reignited public interest in traditional Thai clothing and boosted the local economy.

Throughout the day, both local and international tourists were seen exploring the heritage site, with many Thai visitors donning traditional attire similar to Lalisa’s to pose for photographs at popular check-in spots. Businesses offering Thai costume rentals opposite Wat Chaiwatthanaram reported an increase in visitors seeking their services.

Noi Na, a makeup artist at a traditional Thai costume shop called Malaiphathai,…