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Friday, May 3, 2024

Fans of K-pop stars take up climate activism

K-pop Exo promotes their Exo Planet#5 tour in August 2019. The fans of the boyband and other South Korean bands emerge as the latest force in a fight against climate change. (SM True photo)

From petitioning to save forests to raising cash for disaster victims, a growing army of K-pop fans worldwide has emerged as the latest force in the global fight against climate change.

Young and tech-savvy, K-pop lovers have used their social media power to take up political causes, including mobilising funds for the Black Lives Matter movement in the United States last year and supporting Thailand’s pro-democracy protests.

But the group is now increasingly vocal on climate change, shining a youth spotlight on environmental issues that get relatively little attention in some parts of the world.

“K-pop…

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