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Thursday, May 9, 2024

Fanatics swarm to stores for iPhone 14

Consumers are greeted by staff at the CentralWorld Apple store on the launch day for the iPhone 14 lineup in Thailand.

Hype was intense yesterday for the launch of the iPhone 14 lineup in Thailand, with fans flocking to stores, buoyed by Apple’s promotion of the country to its first tier for new products.

Local pre-bookings for Apple’s iconic smartphones indicated an overwhelming response.

Apple fans mobbed the brand’s official stores at CentralWorld and Iconsiam on Friday morning to receive their pre-booked handsets as well as buy new devices.

Other IT retail shops also received a boost from iPhone users.

“Our pre-booking quotas for the iPhone 14 lineup ran out faster than those for the iPhone 13 series,” said Paramate…

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