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Facebook attacks Apple’s iOS changes in full-page newspaper ads

FILE PHOTO: Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, US, Oct 23, 2019. (Reuters)

Facebook Inc attacked Apple Inc in a series of full-page newspaper ads Wednesday, claiming the iPhone maker’s anticipated mobile software changes around data gathering and targeted advertising are bad for small businesses.

The ads, slated to run in the New York Times, Wall Street Journal and Washington Post, carry the headline “We’re standing up to Apple for small businesses everywhere.” They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about mobile users and ply them with advertising.

Facebook previously told investors that Apple’s changes, scheduled to…

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