In Thailand, online shopping appears to have become the desired norm, with a proportionate increase in consumer expectations, per a survey by advertising consultancy Wunderman Thompson. The data suggests that Thai patrons are willing to increase their online spend provided their experience includes sped up delivery schedules among other factors, according to digital and customer relationship management director at Wunderman Thompson, Puvadon Tarasin. The survey drew inference from 1,014 participants across the country.
Traditional marketplaces remain the top choice for shopping inspiration despite stiff competition from social media and search engine platforms. Interestingly, nearly 76% of participants said they were wary of potential counterfeit offerings on marketplace platforms and reviews which couldn’t be trusted, causing them to explore alternative avenues like comparison…
