Ahead of The Tourism Authority of Thailand’s (TAT) ‘Amazing Thailand Fest 2023’ in Sydney, a group of travel media attended a luncheon to hear all the news out of ‘The Land of Smiles’.
Speaking from the incredible Watersedge at Campbell’s Stores in the Rocks, TAT marketing manager, Sherley Handjojo updated those in attendance on the current Thai tourism landscape and highlights as well as outlined the marketing and communications direction for the years to come.
In 2022, 11.15 million international passengers arrived in Thailand, generating a revenue of around AUD $25.9 billion.
Between 1 January and 31 July this year, Thailand has also seen over 15 million international arrivals, generating AUD $28.2 billion. The top five markets were Malaysia, China, South Korea, India and Russia. Australia sits at 16th, which Handjojo expects to rise.
Asked if the connectivity between…
