Everyone has a seat at the table with KFC Thailand – Campaign Brief Asia

KFC Thailand loaded its buckets with three important ingredients at the “Proud To Be Pride Parade 2023”: Love, Respect and Equal Opportunity. A trio of deep-fried values that’ve been coming in hot for KFC fans since 1952 – and this year’s rainbowed streets of CentralWorld Square, were no exception.

A pride parade unlike any other, “Proud To Be Pride” lit up Bangkok as a love fest spectacular on 1 June.

Presented by Muse by Metinee x CentralWorld x The United Nations Development Programme, this was one gathering of minds that certainly needed no introduction. KFC Thailand was front and centre, with its Pride placard quoting the Colonel’s very first testimony from…